Dippi
Brand guidelines for the connected product companion — digital labels, product passports, and traceability solutions.
v1.0 — March 2026
Brand guidelines for the connected product companion — digital labels, product passports, and traceability solutions.
v1.0 — March 2026To make compliance effortless and product transparency universal — enabling brands to create digital labels and product passports with ease.
A future where every physical item boasts a unique digital identity — connecting producers, supply chains, and consumers.
Simplicity, transparency, compliance, innovation, and a commitment to sustainable product ecosystems.
The Dippi logo features a clean, modern wordmark paired with the brand's signature purple. The logo conveys professionalism and digital innovation while remaining approachable and contemporary.
Full color — default usage on light backgrounds
For dark backgrounds and hero sections
For brand-colored sections and marketing materials
Maintain these rules to ensure the logo is always presented clearly and consistently.
Clear space = height of the icon mark on all sides
120px min (full logo)
Dippi's palette is built around a confident purple that conveys trust and innovation. Paired with a gold accent for premium highlights and a clean neutral system for UI readability.
Each industry vertical has a distinctive accent color used for category badges, icons, and section highlights. These help users quickly identify which product domain they're working in.
Dippi's icons use the brand purple (#7869E4) as the default fill color. Icons are designed at varied viewboxes but maintain a consistent visual weight. All product icons reflect actual service verticals.
Dippi uses Figtree as the primary typeface for headings, UI, and body text — a clean, geometric sans-serif with excellent legibility. Ubuntu serves as the secondary typeface for descriptive paragraphs, adding a softer, humanist touch.
Dippi speaks as a knowledgeable partner that makes complex compliance and product transparency feel simple. We're professional without being corporate, technical without being inaccessible, and confident without being pushy.
We turn complex regulations (EU labeling, DPP requirements) into simple, actionable steps. No legal jargon, no walls of text — just clear guidance.
We handle compliance-critical data. Our tone reflects that responsibility — confident, precise, and reliable. We say what we mean.
We help brands embrace the digital future of their products. Our language is optimistic and action-oriented, focused on unlocking new possibilities.
Everything we build is designed to feel like a breeze. Our copy reinforces this — short sentences, active voice, and a bias toward showing over telling.